The arrival of Italian furniture firm, B&B Italia Showroom in Brompton Cross, which is the concentration of elegant shops at the western end of Brompton Road in London, must denote something. At the very least, it must mean that the affluent British, in larger quantities than formerly, are able and willing to spend money on products by designers such as Gaetano Pesce, Antonio Citterio and Marc Newson. Designed in 2000, the B&B Italia Showroom London is the product of collaboration between three pioneers of contemporary design: John Pawson who was assigned for the new architecture, Antonio Citterio designed the striking interiors that would meet Pawson’s needs, and B&B Italia produced its own distinctive sets.

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